H&M have launched their new summer campaign, an Australian themed tribute to Kylie Minogue. Kylie, the Ultimate Showgirl, is to have her own swimwear line at H&M. "It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!" says Kylie.
In addition 10% of all proceeds off the H&M Loves Kylie line will be donated to WaterAid, an international charity dedicated to provision of safe water, and sanitation to the world's poorest people.
Today Kylie was present at the launch of H&M's new store in Shanghia. At her mainland China debut, she sparkled and glittered and dazzled the croud! She was backed by a choir and dancers and 100kg of Swarovski crystals!