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H&M have launched their new summer campaign, an Australian themed tribute to Kylie Minogue. Kylie, the Ultimate Showgirl, is to have her own swimwear line at H&M. "It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!" says Kylie.
H&M Loves Kylie is proving to be a huge success, especially in terms of promotion. Huge adverts in New York, Toronto, London, and around the H&M World are showing Kylie's fresh look to everyone. Reports from fans also suggest the H&M Loves Kylie line is flying of the shelf. H&M Love Kylie continues to be on sale at H&M Stores everywhere. Keep a look out for exclusive promotional items such as H&M Kylie Water that popped up in Europe.